Brand Guidelines
Providing a set of tools and rules that explain how the different branding elements work together to form your brand identity, and how they're used to create marketing materials.
brand Architecture
Building a structural plan that defines the relationship between the parent brand and its divisions, products, and subsidiaries and guides how your brand can scale in the future.
voice and tone
Expressing the personality of a brand through the tone of communications and style of writing — a purposeful, consistent expression of words that engage and motivate buyers.
Click through the images below to view TransCentra's brand identity or download here.
Click through the images below to view CAN Capital's Rebrand training or save a copy here.
There's More!
If you would like to see additional samples of my work, get in touch with me.